MORE THAN MEETS THE EYE.
MindLink Air represents a bold step forward in wearable technology, combining cutting-edge research-grade eye-tracking capabilities with a sleek, modern design. Created to improve cognitive health and help users unlock peak productivity, the MindLink Air eyeglasses and accompanying app empower individuals to understand and optimize their mental focus, cognitive load, and flow state. Our work with AdHawk Microsystems on this transformative product centered on developing a visual identity that bridges innovation, usability, and emotional resonance.
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Naming, Brand & Creative Strategy, Logo Suite, Visual Identity, Copywriting
ADDITIONAL CREDITS
Marketing Agency: Galvanize Marketing
Product Development: AdHawk Microsystems
Drawing inspiration from the neural connections of the brain, the brand mark incorporates geometric shapes that form a stylized “M” for MindLink Air. This design, grounded in symmetry and balance, subtly symbolizes the seamless flow of information between the eyes and brain. Forward-slanted angles in the design suggest speed and precision, while rounded elements add an air of lightness and approachability, mirroring the product's focus on clarity and ease of use.
The wordmark, built from a custom adaptation of Acherus Grotesque, echoes the monogram’s semi-rounded forms, ensuring cohesive visual continuity. Supporting typography extends this modern, approachable aesthetic with a versatile range of weights to accommodate diverse applications in print and digital formats.
Color played a pivotal role in bringing the identity to life. A palette dominated by calming blues reflects the product’s assurance and trustworthiness, with gradients and subtle highlights adding depth. Vibrant golden yellows punctuate the visuals, evoking energy and optimism. This harmonious color system aligns perfectly with MindLink Air’s mission to enhance cognitive wellness in a way that feels empowering yet accessible.
The visual identity suite includes primary and alternative logo configurations, providing flexibility across diverse touchpoints, from lifestyle photography and technical illustrations to infographics and digital interfaces. The design language incorporates blurred imagery to capture moments of focus and clarity, emphasizing the transformative user experience that MindLink Air offers.
Together, these elements create an identity that embodies innovation and human connection, positioning MindLink Air as a trailblazer in the wearable technology space. This cohesive system ensures that MindLink Air doesn’t just look the part—it sets a new standard for how branding and functionality intersect in the tech world.
