ADVENTURE IS CALLING.

Blue Heron Van Co. is built on the spirit of adventure and a love for the open road, inspired by founder Tyler Jacques’ fond memories of summer camping trips. At the heart of its visual identity is a great blue heron, symbolizing courage, wanderlust, and the migratory spirit that defines the brand. This iconic motif, paired with custom illustrations of camper vans, road maps, and scenic landscapes, captures the essence of exploration and connection with nature while adding a rich layer of character and storytelling to the brand.

To bring it all together, we designed a bespoke wordmark that blends strength and elegance with its serifed letterforms and swooping curves, reflecting the craftsmanship and attention to detail behind Blue Heron’s ethos. A serene Mountain blue anchors the brand’s color palette, evoking trust, reliability, and ties to the outdoors, complemented by accents of Pine, Dusk, and Daybreak. Supporting typefaces ensure legibility and balance across all applications, from websites to merchandise. With its thoughtful mix of iconic visuals, rich color, and handcrafted typography, Blue Heron Van Co.’s identity is as adventurous and approachable as the journeys it inspires.