CREATIVE TO
THE CORE
At Apricot, we’re all about scaling brands—big or small—with creativity that hits the sweet spot between artistic and results-driven. If it needs to look good and work even better, we’re your people.
WHO WE ARE
We’re a rolodex of misfits, storytellers, and design nerds who live for good stories and even better creative. Every member of our team wears a lot of hats (and maybe a few mismatched socks), but that’s what makes us great.
We don’t just love what we do—we pour that love into every project we touch, approaching them with a mix of grit, creativity, and a whole lot of heart. If there’s a way to make it happen, we’ll find it—and we’ll have fun doing it.
HOW WE WORK
We believe every pixel has a purpose, and every design tells a story. Our approach blends strategy and creative elbow grease into designs that are as thoughtful as they are effective and content that isn’t just pretty; it’s powerful. Collaboration is at the heart of everything we do, so we’ll work with you every step of the way, digging deep, thinking big, and building something that’s authentic, impactful, and unmistakably you.
WHY CREATE WITH APRICOT?
The bottom line? We’re not just a creative studio—we’re your creative partner. We care about your brand as much as you do, and we’re ready to put in the work to make it everything you dreamed of (and maybe a little more). So, if you’re ready to take the leap, we’re here to help you stick the landing.
THE CREW
Studio Head
With a diverse background in entrepreneurship, retail, interior design, and real estate, Chelsea brings a unique blend of strategic vision and creative expertise to every project. Her ability to seamlessly connect business goals with thoughtful, impactful design has made her a driving force across multiple industries and the compass guiding every step we take.
Order: Matcha Latte with Oat Milk
Chelsea Huber
Content Director
An award-winning filmmaker with considerable creative and ownership experience in hospitality, coffee, and brewing, Neil combines storytelling expertise with a deep understanding of brand development. From concept to execution, his passion lies in uncovering the unique narratives behind each brand’s vision and bringing them to life with precision and purpose.
Order: Drip Coffee with Cream & Sugar
Neil Huber
Creative Director
With over a decade of experience spanning branding, bespoke typography, and design, Joschka’s work has been featured in publications like Logo Lounge, Logo Inspirations, and Typism. As a multi-disciplined creative and total design nerd, Joschka brings a deep love of historical design and storytelling to help brands uncover and share their unique stories.
Order: Iced Coffee, Black
Joschka Sawatzky
Visual Designer
With expertise in branding, packaging, and promotional materials, Charlie infuses his designs with a handmade approach that adds authenticity and character. A multifaceted designer, Charlie’s skill set and precise creative eye seamlessly marries movement with brand aesthetics to craft dynamic, cohesive identities.
Order: Flat White with an Extra Shot
Charlie Kee
Sales & Marketing / Photographer
Alex thrives on bold ideas, collaboration, and creating campaigns that deliver results. From leading agency teams for brands like United to growing DTC favorites like Fellow and Vega, he brings strategy and storytelling together seamlessly—and he’s also annoyingly good at photography.
Order: Americano, Black
Alex Ortega
Motion Designer
With a foundation in music industry design and branding, Ethan began crafting graphics at 15. After honing his skills at Pabst Brewing Co. and freelancing, he pursued his dream of animation, bringing adaptability and creative expertise to every project.
Order: Decaf Vanilla Oat Milk Latte
Ethan Silva
Videographer/Editor
Based in York, PA, Colin specializes in creating breathtaking cinematic visuals that connect with audiences and humanize brands. By combining years of hands-on experience with innovative motion cameras and aerial platforms, he delivers breathtaking cinematic visuals that connect, inspire, and leave a lasting impact.
Order: Thai Boba Tea
Colin Hornbaker
Global Retail Executive
With a career spanning leadership roles at GAP, Lucky Brand, AEO, and as VP of Retail at Adidas, Preston channels his passion for sport, fashion, and people into every aspect of his work. He thrives on fostering creativity and empowering teams to deliver exceptional customer experiences while making a positive impact in their communities. Beyond work, Preston enjoys traveling with his family, riding his motorcycle, and hunting for the world’s finest raw denim.
Order: Iced or Hot Americano
