THE ONLY SIX PACK WE NEED.

Sweet G’s is more than a bakery—it’s a cornerstone of California’s Orange County community, where locals gather to indulge in freshly baked treats and the warm, inviting atmosphere of a small business with a big heart. Known for its playful personality and undeniable appetite appeal, the team at Sweet G’s came to us with a mission to give the brand a facelift while staying true to its homemade OC roots.

Working closely with the Sweet G’s team, we developed a cohesive visual identity that captures the bakery’s lighthearted charm and culinary creativity. Building on the brand’s existing aesthetic, we reimagined its design system to ensure consistency across applications while celebrating the fun and approachable essence that makes Sweet G’s so beloved. This new identity not only deepens the bakery’s connection with its community but also sets the stage for future franchise and retail growth, positioning Sweet G’s as a vibrant and recognizable name in California and beyond.